FusionGrove is a Partner Business Sales platform that leverages Customer installed base data to identify specific sales opportunities in your current customers – making your Partner sales teams more productive and helping them win more deals.
Selling to existing customers costs 4x less than new customers but it also uncovers hidden opportunities before they become competitive.
By leveraging existing customer data, we are fundamentally changing how channel professionals are managing and growing their indirect sales organizations.
Using existing sales data to win more deals at a lower cost of sale, this drives new levels of Partner opportunity effectiveness, allowing true territory market coverage.
It also reduces the amount of training & enablement that you need to deploy to partners by providing them prescriptive content and sales motions for each customer opportunity to close more revenue.
The opportunity by opportunity framework ensure that Partners engage the customer with the same proven process, then report based on high level sales motions so that you know the
opportunity is progressing.
Each step in the opportunity sales motion provides:
1. It starts with your existing POS data SalesIQ360 pulls in your existing data to analyse
opportunities / gaps that exist in your Channel sales data. It doesn’t matter that your data is incomplete or inconsistent, SalesIQ360 is designed to accommodate messy data.
2. SalesIQ360 then groups your installed base by Partner, by customer and by product category group. Specific sales motions are created on what we’d like the partner sales team to do with each customer. Campaign content is also created so that Partners have content at their fingertips and the content can link back to your existing PRM or partner portal.
3. Each customer opportunity is then assigned to a Partner sales resource, combined with a specific sales motion so that they work through the customer opportunity step by step. You have complete visibility and reporting so that you can see the process and outcome of each customer opportunity.
SalesIQ360 provides a programmatic way to engage your Partner sales team using a data driven approach to drive sales and win more opportunities.
SalesIQ360 provides opportunity by opportunity level reporting by each Partner. The detailed reporting for both Partners and teh Vendors allows for real time analysis across thousands of Partners regionally or globally.
Gamification concepts such as leaderboards create competition within the Partner Sales team to motivate engagement with the opportunities.